Brand Strategy Online Course:
Build brands that move people
What will you learn?
A strong brand is as important today as it ever was, if not more, and brands don't build themselves. This course will walk you through all you need to know abut brand strategy and give you the tools you need to succeed in practice.
The four course modules cover:
1. Why brand strategy is crucial today
2. How to position a brand
3. How to define a clear and compelling brand identity
4. How to connect your business and brand strategy
Sign up for the full course, or select module by module.
NOK 2,500 per module
NOK 4,500 for the full online course
You can either register and get the first module for free, or go straight to purchasing the course.
Who is this course for?
- Strategic advisors or consultants
- Designers and developers
- Product or marketing managers
- Project managers
- Executives or leadership groups
- Business or product developers
Module 1: Introduction (free)
This first module is both an introduction to how to build brands in our time and the toolbox you need to succeed. Through the rest of the course you will become more familiar with the tools and how to use them.
Module 2: Positioning
This module gives you an introduction to how you can position brands, by clearly defining category, role and differentiation.
Module 3: Identity
This module gives you tools to create clear brand identities - the brand's personality - that people connect with and become loyal to.
Modul 4: Integration
This module enables you to stitch together brand strategy with business strategy - and in that way involve the entire business in the work to realise both parts.
Friends of Mars
Hva tidligere deltakere sier om kurset
Mars is an independent consulting company for those who want to build brands people care about. Our goal is for people to become skilled and confident in working with their own brand strategy.