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Privacy statement

 

This is Mars’ privacy statement, effective as of 15. mars 2023.

We care about your privacy. Information about how we manage your personal data should be readily available, so that it is easy for you to understand how and for what we use this information. You become entitled to the information in this statement by allowing us to collect your personal data.

This Privacy Statement applies:

•   To you as an individual
•   when Mars Brand Strategy AS or its wholly owned subsidiaries is the data controller for your personal data
•   in connection with processing activities that take place through or because of the mars.as website and course.mars.as course portal, for example when you visit the website or use services that you access via the website.

This Privacy Statement does not apply:

•   when someone other than Mars Brand Strategy AS or its wholly owned subsidiaries act as a data controller, such if Mars Brand Strategy AS acts as a data processor on behalf of its customers in the provision of services where personal data is processed on behalf of the customer.

Who would we share the information with?

  • Information about you may be shared with third parties, such as other companies that you have asked us to interact with, or with whom we interact to fulfil the agreements we enter into with our customers and users. We do this to the extent this is necessary to comply with our contractual obligations;
  • Others with whom you have given your consent for us to share information;
  • Subcontractors (development, delivery, operation and maintenance of services)
  • Possible partners in case of sale, purchase, merger or other reorganisation of the company;
  • Credit check and collection companies;
  • Police, courts of law or other public authorities with the legal basis to demand disclosure of data
  • Social media, such as Facebook or Instagram when you communicate with us on our Facebook pages or our Instagram pages

Where is your data?

We use Norwegian and foreign partners and ensure that the transfer of personal data only takes place when the recipients have undertaken to ensure satisfactory privacy, security and confidentiality mechanisms or methods when processing the data.

When we use data processors to perform assignments on our behalf, we enter into data processing agreements. Our data processors or subcontractors may be located in Norway, EU/EEA area or outside the EU/EEA area. When transferring out of the EU/EEA, we enter into standard data protection clauses adopted by the European Commission, unless the country to which the personal data is transferred is included on the European Commission’s list of third countries that have a similar level of protection as the EU/EEA or have Binding Corporate Rules in place (BCR).

See the European Commission’s list of pre-approved countries here:
https://gdpr-info.eu/issues/third-countries/

If you would like a copy of the transfer mechanisms used, please contact us at hello@mars.as.

For how long will we process your data?

We process your information for as long as is necessary to achieve the purpose of the processing. The information will then be deleted unless we are obliged by law to continue to keep the information. In short, as long as is necessary, but no longer.

Your rights

Information: You have the right to receive information about the processing of information about you. The information must be clear and easily accessible so that you can acquire good knowledge about how we process your information.

Access: You have the right to obtain our confirmation of whether personal data about you is being processed and, if this is the case, access to your own personal data and information about the processing of it. If you want access, you can request an overview/copy of the information that we process about you.

Correction: You have the right to demand that personal data about you be corrected or supplemented if these prove to be incorrect or incomplete.

Deletion: You have a right to be forgotten, which means that you can demand that personal data about you be deleted, for example when you no longer have a customer relationship with Mars or when you withdraw consent. Unless there is a legal basis for continued processing of personal data, these will be deleted.

Restriction: You may request that we do not delete personal information about you if you need that information to establish, exercise or defend legal claims.

Data portability: You may request the transfer of personal data about yourself that you have provided to us to another data controller without us preventing this.

Objection: You can ask us to stop processing personal data that we use for direct marketing, including profiling.

Objection: You have the right to object to the processing of personal data about yourself if the processing is based on legitimate interest as a basis for processing. If you object, we will consider the processing in accordance with the requirements of the law.

Automated decision-making: We do not use automated decision-making.

Right to complain about the processing to the supervisory authority (in Norway: Norwegian Data Protection Authority (Datatilsynet).

Right to withdraw consent: For any processing for which you have given your consent, you may withdraw it at any time. The processing of the personal data in question will then cease. For the exercise of your rights please contact us via hello@mars.as.

Special information about marketing and reservation rights

Mars Brand Strategy markets its products and services in our own channels as well as on external advertising platforms. We also use these channels to provide information about how our products and services are best used. Our own channels are Facebook, Instagram, YouTube, and LinkedIn.

To send the most relevant messages, we define segments, which are groups of similar profiles, that the marketing is aimed at. The profiles are based on personal data from our customer management systems and are information such as your place of residence, industry and information collected in connection with sending newsletters, if you have consented, and cookies depending on which cookies you have accepted.

In our digital channels, we will use cookies to collect information about your choices on our website. We and our business partners use this information to display content and ads that we believe are relevant to you.

Our system as well as external advertising platforms use rules (algorithms) to determine which marketing messages you receive and when you receive them. An example could be that we market via external advertising platform to meet users with a special profile. The ad platform will then use its own rules based on its knowledge of preferences and usage patterns.

Custom marketing opt-outs

General reservation against telephone sales as well as addressed mail are registered with the Brønnøysund Register Centre

As our customer, you can specifically opt out of marketing by contacting hello@mars.as.

If you never want us to use your data for customised marketing, you can exercise your right to object, which can be found in the chapter “Your rights” in this Privacy Statement.

For cookies, you can decline when we ask for your consent, or you can reject cookies in your browser. All content on our website will still be available without the personalization dimension.

Even if you have turned off cookies with us, you can still experience customised marketing on, for example, Google or Facebook if you have consented to it. To make changes, go to the privacy settings of the relevant platforms.

Specific information about cookies and similar technologies

Please note that to the extent that you accept cookies, they may be linked to your profile if you have a profile with us. Read more here for information about cookies etc.

Changes

This statement will be reviewed regularly to ensure that necessary updates and changes are made. If the changes are of material importance, we will notify you of them by email if your e-mail address is registered with us. In any case, we will inform about the new version on our website. Previous versions of this Privacy Policy are provided upon request to us, if there are any.

Contact

If you wish to contact us, you can do so here: hello@mars.as.